Brand Activation Manager Germany & Austria M/F

Description du poste

Babolat is a family saga whose history with sport began in 1875, accompanying the birth of tennis and badminton. The Lyon-based brand built its expertise on a raw material, natural gut, from which the first racquet strings were made. It proceeded to become a leading equipment supplier for racquet sports lovers.

Tradition and innovation melted, to serve players and the game. Therefore, the brand is carried to the highest level by champions in the most prestigious tennis, padel and badminton competitions.

Today, the #BabolatFamily is made up of almost 450 employees around the world.

Profil du poste

You will be in charge of define, implement and coordinate the activation plan and marketing budget of the brand in Germany & Austria, in line with the international brand strategy.

You contribute to promoting the visibility of the brand on the ground, in the places of practice, but also at the digital level by the creation of local content and the activation of the entire national digital ecosystem.

ACTIVATION PLAN AND BUDGET

Build the annual activation plan and marketing budget, following the global strategy and adapting to the local specificities
Activate all levers that are relevant for the market (digital, grassroots, media, etc)
Implement and follow up the activations all year long, with the team
Analyse the activations done, sharing the reports with HQ brand activation
Establish the global follow-up and with each promoter / sales rep, ensure to respect the annual given budget

PROMOTION / GRASSROOTS

Activations in clubs: organize regular products tests sessions / animations in partner clubs & events
Players sponsorships: Define the best recruitment strategy with the country manager. Detect, recruit and sign contract with local players and juniors.
Coaches, clubs & local federations partnerships: Detect, recruit and sign contract with coaches and clubs / academies, in line with the global strategy. Organize activations with local federations / leagues
Coaches conventions: organize annual conventions in all the territory
Tournaments and events: Select and drive the national and local events, in line with the global strategy.

DIGITAL ACTIVATIONS / MEDIA

Promote the brand on all digital relevant levers in the market

Create and animate the local digital content, in collaboration with an agency
Work with the community managers to relay local content, ambassadors / players content, and activation of local influencers
Communicate with our different targets (B2C, coaches, retailers) through emailings
Activate the local B2B network: sharing digital toolbox with webdealers, creating specific activations with them
Develop media relationships in collaboration with the agency

DIGITAL ACTIVATIONS / MEDIARETAILERS

Plan and deliver the merchandising tools, in collaboration with the reps
Develop the commercial support for all retailers requests (visuals, products info, B2B access, etc)
Ensure visibility in the stores, create activations with retailers